What is SEO? SEO in a nutshell (explained in plain language)

I got a call from an Event Planner Company last week. They enquired about getting their website redesigned as well as the SEO service. I asked them what they actually know about SEO, and their 5-minute long answer really confused me and even themselves.

So in today blog, I am going to pull videos and articles from different online sources to help you to understand SEO better. At the end of the day, SEO is all about content and helping Search Engine like Google, Bing etc to find our your website easier. 

Below is a short video: What is SEO? by TechVblog
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Make Your Site Appear in Google™Great Content encourages people to link to your pages and shows Google™ your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results. It's that simple!

How Does Google™ Rank Pages?Google™ promotes authority pages to the top of its rankings so it's your job to create pages that become authority pages. This involves writing content people find useful because useful content is shared in blogs, twitter feeds etc., and over time Google™ picks up on these authority signals. This virtuous circle creates strong and sustainable Google™ rankings.
A Simple 1-2-3 Guide to Getting Better Search Results

• Write fantastic, useful content that uses words and phrases used by people who search for your products and services.
• Make it easy for people to share and link to it.
• Keep doing it!

Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it's SEO.
Ask some SEO companies about SEO and they'll try and blind you with science and confuse you into thinking it's a black art. Say to some companies what is SEO and two hours later you'll be none the wiser. Not so here at Red Evolution. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them, but why!
How Do I Get Links?Links are important but don't confuse quality with quantity and don't think about links in isolation from your content. It's vital to understand that having great content massively increases your chances of securing natural links from quality relevant pages. These links will help you the most.
In simple language if you have something worth linking to you might secure links worth having. Great sites don't link to poor quality content, why would they?
In SummaryDo your homework and understand what kind of content your potential customers are looking for. Create a great site, create content people need and make it easy for them to share it. Do this and you'll start to see your website traffic increase.

At Pencil Marketing, we can help you with posting new content regularly on your website to keep your website informative. That will definitely help your website gain higher rank over the time. 
Please keep in mind that, this is not something to be done overnight but it requires consistent work and attention to your website before you to start to see real result. 

Our clean HTML code, and eye-catching design will surely give website visitors great user experience and impression. 

Click here for SEO explained in pictures by Redevolution.com


Please feel free to contact us to enquire about our website design service.